Social Media Marketing is the use of social media platforms to promote and market your business, product or service. According to research done by Social Media Examiner, 97% of marketers are currently using social media platforms to increase their brand awareness, customer engagement and sales. In this article I will be sharing 10 benefits of integrating social media marketing into your overall marketing strategy.


1. Increased Brand Recognition:

You can use social media platforms to increase brand awareness by creating a profile or page for your business and get your customers to follow you or like your page. This way everything you post about your business on your page will be shown to your followers and fans. You can also promote this page offline and on other social media platform so as to gain more fans. You can also use adverts to promote your page and get new followers and fans. This will bring more exposure and visibility to your brand. To get more exposure, use at least 4 or 5 social media platforms. This gives you versatility in your campaign strategies because each platform runs in different ways.  So not only can you link all your platforms together to mirror the same adverts but you can also incorporate platform specific adverts to target followers of each platform.

2. Wider Reach:

Creating a presence of social media will expose your business to a lot of people.  Presently, Facebook has over 1,870 million users; Twitter has over 317 million users and Instagram has over 600 million users.  This makes it easier to market your products and services to a larger pool of people.  You can target specific groups of people based on their needs, preferences and profession.

3. Improve Brand Loyalties:

When you actively engage and interact with your customers on your social media platforms, they stop seeing you as a distant business that is only interested in sales Customers will find it easier to relate their problems and issues with your products and services. Once your brand is perceived as helpful to customer needs, this will in turn lead to repeat and improve brand loyalty.

4. Generate Leads

Leads are crucial for every brand. They are the lifeline of any business on here.  If your social media marketing campaign is done right, you can get quality new leads to your business everyday.  This will help improve your bottom line and increase sales.

5. Sales Improvement

Growing your fan base is a means to an end. What you’re really after is exposure and sales. You just want to sell your products or services and make money. The more fans you have on social media, the better your chances of turning a few them into customers. Social Media marketing will help your brand improve customer relationship and service.

6. Increase Brand Authority:

The more people talk about your brand, the more valuable and authoritative your brand becomes to new users.  You can create conversations that are centred around your brand. For instance, PlayStation created a simple post on Twitter to say Congratulations to Naughty Dog for the success of Uncharted 4. The feedback was great.  That comment generated one of the highest number of likes and retweets that was centred on congratulations According to several social media experts, creating traction on your page helps to attract potential customers.  Having a presence on social media will increase your brand authority.


7. Reduce Marketing Costs:

Marketing on social media can be cheaper than marketing offline. In some niches, Facebook clicks can be billed as low as 0.01 cents per click. Instagram is priced almost as cheap as Facebook since both platforms are owned by the same company Platforms like Pinterest, twitter and Google+ can be used to generate loads of traffic for free. Research has shown that social media marketing has reduced costs for about 45% of businesses while 24% of them have seen increased revenue If you are looking to cut your marketing budget without sacrificing quality, social media marketing is the perfect tool to achieve this.


8. Gain valuable customer insights:

You would not believe how much data is generated about people on social media in real time.  These data reveal a whole lot about customers, their preferences and habits. You can gather relevant customer information from your campaigns that will help you make smarter business decisions.  instance, Hootsuite Insights can help you gather information across all your social networks in real time. This allows you to gauge your customers’ sentiments and identify specific conversations centred on your brand and generate real-time reports.

9. Find out what your competitors are doing:

Find out what your competitors are doing on various social media platforms. For instance, you can check out their marketing campaigns, then improve on it.  This helps you to make strategic business decisions to stay ahead.


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